One thing is for sure- Icelanders are not afraid of color. From the multi-colored rooftops to florescent fashions (which mind you they totally pull off), this was a refreshing change from mainland Europe (which most days I feel like a European at heart, but at the end of the day, I like color too much!). Reykjavik has a really awesome street scene, full of great shops and good vibes. There’s no air of corporate, the shops are unique boutiques (many concept-driven), inviting, and fashion forward with a keen eye for design. Laugavegur is the main shopping street and sprinkled with great shops.
Naked Ape [above] and Forynja are two shops run by the same owner specializing in hand-printed clothes and goods (totally fun, and so not mainstream). The night I was at Naked Ape there was even a DJ pumping out great beats.
Despite it’s small stature (it’s not much bigger than it looks in this picture), Kuk clearly had it’s fan base as a popular stop. Also super cool was the graffiti mural in the alley, where a projection from the window makes this glowing flower [left] morph and come to life.
For more on Icelandic designer, check out Reykjavik Design District and guide2reykjavik.