On the first day of my continuing studies Type 2 class at MICA, we were told straight off that we were not allowed to use the font Helvetica for any of our projects. The new documentary Helvetica answers why – because it’s everywhere. Despite being everywhere, after watching the documentary- which I loved – I have to say I like the font more now. (Don’t think that was supposed to happen). {poster via helveticafilm.com}

Helvetica is now available on DVD, along with screenings at various museums and institutions. At 7:30 pm on February 12th at MICA, Ellen Lupton will be hosting a screening in conjunction with MICA/Maryland Film Festival.

Speaking of type, what are your thoughts on this new logo for Animal Planet? Personally I think it looks more like a letterpress card than a Discovery Channel logo.


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