Clear Rx

After being laid out with a awful summer cold all weekend, a heath related post only seemed appropriate for today. This redesigned prescription bottle was the final SVA thesis project for Deborah Adler who set out to create a cleaner, safer and more effective way to relay information. In 2004 the idea was pitched to Target and quickly adopted as ClearRx. With the state of heath care, I’m shocked that more pharmacies haven’t adopted this smart new package design as a way to minimize risk and complications. Read more about the re-design here. Adler now uses her great graphic design skills at Milton Glaser, Inc.

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