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This is where I spent my day yesterday. It was awesome. I felt like I was on Project Runway, but for graphic design and with Paula Scher filling in for Tim Gunn. We had five hours to create a new identity system for a DC cultural organization with Paula’s watchful eyes looking over us. It was really incredible what people came up with in such a short time!

Check out more of Paula’s amazing work here, Pentagram work here, map work here, and pick up a copy of her book Make It Bigger here!


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