Human Centered Design
I’m now 3 days away from hopping the pond and preparing to start my next chapter in life. I will be working towards a Master’s in Global Communications from the heart of Paris. More than anything I look forward to starting so I can better explain to people what I do (or plan on doing). Going into it, the way I see the program is a bridge, taking my background in design (there’s a focus on advertising and branding) and blending it with my love of different cultures (I studied anthropology undergrad) and travels. It’s all tied together under the framework of communication (I’m good at that!) and globalization in our ever changing world. The final component is a practical one, involving direct work with NGOs. In my mind it all makes perfect sense, but my goal is to be able to better communicate exactly what it is soon enough.
I recently came across this Human-Centered Design Toolkit that was developed by IDEO with IDE and the Gates Foundation that for the time being will help articulate the path I see myself taking. With the toolkit, the goal is for organizations to use methodologies based around Hearing, Creating and Delivering ideas in creative ways to improve the lives of people. A simple concept, but the focus is on the people themselves and working with them to understand needs and desires rather than telling them what we think is best. Click here explore the site and download the complete toolkit, and here for more cool work cooked up by IDEO.