Transparency & Creativity


Altitude Design Summit is happening this week in Salt Lake City. Most of these big blog conferences aren’t my style, but this one is right up my alley. It’s been fascinating following the coverage on Twitter thanks to the hashtag #altsummit. One of the panels yesterday was on advertising and giveaways and based on tweets there seems to be a split between seeing it as good/bad, or rather how it is used to drive revenue. While none of us are going to say we love advertising on blogs, I realize it’s often a necessary evil. What I do mind is when every post seems like a paid advertisement and so over the top it’s a turn off (and believe it or not, many bloggers charge companies to do giveaways on their site). This all brings about the issue of transparency in blogging…

When I saw this My Little Parisstreet style” video, I like how it feels more like a collaboration than a commercial. Yes, it’s promoting a product, but they’ve found a way to integrate the product into the style of the project/site, and it actually makes sense how it’s being used. I also like the video because the project is a call for people to take street style photos (à la Garance Doré and The Sartorialist) with your iPhone. But I think I really like it because I think the girl in the red cape may just be my doppleganger. Watch the video here, it’s quite charming. (You can submit pictures via your phone until February 3rd).

Have you seen any other creative marketing these days?

8 comments

  • I plan to catch up on #altsummit this weekend, but I agree that it’s all about transparency. A few weeks ago, I was given press passes to Art Stage Singapore and made that fact clear to my readers. In March, I’ll be attending some press conferences for Men’s Fashion Week Singapore and, if I blog about it, will do the same.

    My point is: it’s not just about being transparent about advertising/giveaways. It’s about being transparent and giving credit where credit is due, period.

  • not really the point of your post, but that girl is *totally* your doppelganger! I clicked on the video before reading the post and was surprised to see that it WASN’T a clip about you! You should definitely get a red cape.

  • Ok, wow, she IS your twin!! I’ve also been following the Alt Summit tweets…wish I could be there. They have given a lot of great advice…

  • Miss Lady when can I interview you or just have un cafe with you here in Paris?
    I’m reporting on Maison et Objet and it’s mindblowing!

    Call if and when you have time. I’ll be here taking photographs for M and O and other great things. Mon numero portable: 06 47 44 01 16

    Ciao bella

    Felicia

  • hi annie.. i see you too are a travel freak..your blog is nice and you seem a pretty interesting person..
    i too love travelling and i have a travel blog.. visit if you can

    www(dot)indiaumustsee(dot)blogspot(dot)com

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