Paris Personality
Early in 2013 my matra became “be memorable.” It was inspired by a plethora of lack luster e-holiday greetings where nine times out of ten I couldn’t help but think to myself that their typical emails were more memorable and engaging. In an era where we’re inundated with information, even great work can be lost. But this 2013 Holiday Greeting from Havas Worldwide Paris is an example of doing it right. I wasn’t even on their holiday email list, but what they created was not only memorable, it was engaging and fun, and it made it’s way to me because of that (thanks, Lauren Lou for knowing I’d love this). Also, for the record, I’m not trying to suggest you have to have a giant budget to be memorable, just do something a little different.
The other awesome thing this video does is magically capture the personality of Paris neighborhoods through typography and simple, yet highly effective illustrations and animations – all in black and white. They’re spot on with their choices. I love too, if you listen closely, you’ll hear how the sound plays off the word and image to strengthen the concept. A must see, and it only becomes stronger as you notice new details each time you watch.
Bravo to the team at Havas Worldwide Paris for a memorable holiday card for any time of the year! The video was produced by Flying V (QUAD) – you can view more of their work here.
// Originally discovered on Golem13. //
P.S. Just a reminder that I’m teaching Map Making on Skillshare in Feburary. Sign up now, it’s going to be a ton of fun! (No design skills required).
Susan
January 21, 2013 at 12:51 pm //
Oh wow that is amazingly clever and well executed. Must share!
Anne
January 21, 2013 at 4:24 pm //
SO clever indeed. Wish I had come up with it ;)
Lauren Lou
January 21, 2013 at 2:00 pm //
You’re so right; this clip is a great reminder that excellent design doesn’t have to be too fussy or extravagant to be clever and engaging.
The graphics coupled with the sounds effects of the ‘Pigalle’ one still make me laugh.
So glad you liked it! Lou xx
Anne
January 21, 2013 at 4:24 pm //
The Pigalle moment was definitely a very clever one! Would be curious what someone who has never been to Paris thinks, or what they get from this video. A local, it totally captures the city. More sophisticated than typical cliches and stereotypes.
Judith
January 21, 2013 at 4:21 pm //
J’adore! This is what comes next after the overused kinetic videos!
Ashley
January 22, 2013 at 4:16 pm //
Love this!
Meg
January 22, 2013 at 5:09 pm //
Holy moly this is fantastic. Great find! Barbes kebabs? CLEVER. This really does capture the personality of each neighborhood.
Anne
January 22, 2013 at 5:53 pm //
I know, right! I think the weakest one is Sentier, just because I’ve spent the least time there. Think it refers to the cheapo wholesale clothing shops though ;)
James
January 24, 2013 at 9:56 am //
Really awesome, I would love your idea about traveling. Specially your subtitle”Travel is not about where we go, but how you see the world”. I’m a frequent traveler and know its one of the best opportunity which no one want to lose.
Anne
January 24, 2013 at 10:38 am //
Thanks, James! The tagline just seemed natural when I came up with it :)
Edday
January 24, 2013 at 10:58 am //
I agreed James & Anne.
Sivan
January 27, 2013 at 11:47 pm //
wow! Love it
Nicolas Taret
February 1, 2013 at 11:30 pm //
Hi Ann,
I was looking at this video with Melissa and it made her think of this 70s animation picture La Linea. Did you have it in the states?
http://www.youtube.com/watch?v=m0s_T_Vwl2k
Anne
February 2, 2013 at 12:31 pm //
No, I haven’t seen that before, although I feel like Sesame Street may have been inspired by that animation for one of their own shorts. It feels strangely familiar in a different kind of way.